Failure is Inevitable

“There is only one thing that makes a dream impossible to achieve: the fear of failure.” -Paulo Coelho

When setting goals and following dreams in our life, one always seems to immediately think of the negative outcomes or the limitations set by our current circumstances. However, I’ve come to the realization that it doesn’t matter how prepared you think you are, failure will always be inevitable. Now it is not to say that you will always fail, but rather to be reminded that in order to succeed one must know what failure is. We must take hold of every failure and learn from it. Do not let your current circumstances define your future, but rather let it push you forward towards your destiny. Learn to be grateful at every stage of your life, and never stop moving toward those goals and dreams. Remember failure is inevitable so sit back enjoy that cup of coffee and be ready to get back up and try again.

– Wandering Fer

Pride, Not Prejudice

“If you want to be proud of yourself, then do things in which you can take pride.” -Karen Horney

As we go through life we tend to take on things that we never expected to face. Sure many times life throws those random things our way, but for the most part I think we deal with the consequences of our actions. So we must always remember to never lose sight of what makes you feel alive, joyful and full of purpose and accomplishment. It’s those things that will keep us on track, that will give you the ability to push through even when you have no energy left. Therefore always do those things that make you proud of yourself, stop living for others and start living for you. This is a new year for you to embark on that journey to find yourself if you haven’t, or to simply get back on that journey if you’ve wandered off. Live to fulfill the purpose for your life.

– Wandering Fer

Will & Hope

“The only thing that stands between you and your dream is the will to try and the belief that it is actually possible.” – Joel Brown

As the year progresses we must not allow the possible distractions or obstacles we might face to dissipate our will to try and our hope in the possibility of seeing our dreams and goals become a reality. It would be easy to simply give up when things get tough, and to justify our decision by accepting our circumstances and failures, but we must never forget that we alone have the power to continue in spite of our circumstances and failures. We must not allow life to dictate our future, but instead we must learn from our mistakes, develop the discipline necessary to see our dreams become a reality, and we must never forget the reason and purpose of why we are pushing through.

– Wandering Fer

New Year, New Mindset

“Destiny is no matter of chance. It is a matter of choice: It is not a thing to be waited for, it is a thing to be achieved.” – William Jennings Bryan

As the new year unfolds, it has somehow become a yearly ritual to set goals and plan the whole year. However somewhere along the way we lose sight of those goals, or are simply defeated or distracted by the things life throws our way.

As I meditated on the quote above, it became clear how often we fall into the trends without actually thinking if what we are embarking on is something we really want or if it’s simply an expectation set by society or our loved ones. In order to truly advance in life we must always be aware of the choices we make and must be prepared to paddle through until we see those goals and dreams fulfilled. Things are not going to happen on their own, sure we might get lucky every now and then when things go as planned but if we are to be honest with ourselves, we must be ready to fail along the way, and must be willing to be persistent until the end.

Take this time to plan ahead, dream big, set realistic and measurable goals that will feed your soul and allow you to finish strong.

– Wandering Fer

Buffer app review: An essential tool for the productive PR professional



Like many other scheduling or productivity apps, Buffer has its pros and cons.

While taking into consideration the fact that Buffer offers a Free basic version, it is very useful to gain a good perspective if it is an app that suits your needs. You can schedule posts to the top social media platforms such as Facebook, Twitter, and Instagram, and you can do all of this from your smart phone, iPad or iPod.



The Pros and Cons:

  • Pro: In the Free version of Buffer, you can connect to up to four social media accounts, and are able to schedule up to ten posts per profile.


  • Con: On the downside if you do require more and are able to afford a monthly payment, then it has an upgrade option called the “Awesome Plan” which allows you to connect to 10 accounts, and to schedule up to 100 posts. It is a very affordable monthly payment.


  • Pro: In my opinion, unlike a competitor like Hootsuite, Buffer has a much user-friendly feel to it. You can create posts, attach images from your library or even take a picture on the spot, and upload it.


  • Con: You have a small character limit to post, and if you want data analytics, you must upgrade to the “Business plan” which is very costly.



Overall I would say Buffer can be an essential tool to the PR professional who is getting started, and is looking for a simple application to understand the concept of scheduling posts and organizing from their mobile devices. It is designed to work great with mobile devices, however the only suggestion I have to improve the user experience would be to perhaps not have a limit on the characters for the posts. I would recommend this app to those who are looking for a simple way to keep your productivity up, and to manage your posting consistency, I would suggest your first give it a try by downloading the Free version, and then to upgrade if you are ready to use it consistently.

Wish APP

If I could develop an app to suit my needs as a PR professional, I would want app that is able to sync and link all my social media platforms flawlessly. I would want the app to automatically format every post to match the platform perfectly. I would also want an app that is able to check spelling and grammar on the posts and on the hashtags.